At the event, the British billionaire said the new owners would “bring some magic back” to the roughly 1,500-room property a mile east of the Strip. Baskow/Las Vegas Review-Journal) a partylike news conference with thumping music and swimsuit-clad women dancing on platforms in the pool, Richard Branson made a flamboyant entrance as Las Vegas’ newest casino competitor.īranson, founder of the Virgin Group conglomerate, and partners had bought the Hard Rock Hotel and announced plans to overhaul it into a Virgin-branded resort.
The main gaming area still to be completed within the reimagined and re-conceptualized casino resort Virgin Hotels Las Vegas on Monday, March 15, 2021.